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ANA, 4As, CIMM To Research Study Multi-Currency Television Market


May 6, 2022
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The Association of National Advertisers, the Union for Ingenious Media Measurement and the American Association of National Advertisers stated they are introducing a research study taking a look at the shift to a multi-currency television market in the U.S.

A variety of developers are dealing with media purchasers to evaluate utilizing information from measurement business to purchase and offer marketing– a function typically played by Nielsen.

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