With more than 300 million users on Twitter, it has become a powerful social selling tool for PR firms, social media consultants and business development coaches and others. Tweets with links, hashtags, catchy themes and creative images can lure your audience forward, driving them straight to your landing page.
How effective is Twitter Chat? The entrepreneurs I queried were universally favorable on the idea, whether they’re currently using it as a marketing strategy or not.
Speaker and business consultant Dr. Will Moreland, for example, notes that he started a weekly show, Twitter Chat With Dr. Will, to communicate with his followers. “It was great,” he says. “It is a fun way to collaborate with followers who love the platform, and I know others who have used it effectively as well.” So why did he stop? “To be honest, it lead to a radio show, and I felt I could do both,” he said. “Big mistake.”
Mordecai Holtz, developer of the CoSchedule Marketing Calendar has written an entire strategy guide on social media that he offers via his company blog. Online marketing pro Heather Dopson notes that Aaron Kilby, VP Marketing of Artisan Colour, is responsible for the long running #MediaChat tweet chat that has been highly successful in marketing circles and education editor Robyn Stoller-Schulman notes that tweetchats are huge in the education community and offered up an official schedule of offerings here.
The most in depth advice comes from Lisa Ilman, who I last spoke to about doubling your Instagram base. She believes Twitter Chat has the potential to ignite a client base and increase “stickiness” with customers in a way most users ignore. The under utilization is a good thing, she believes, as effective use of Chat will help you stand out from most everyone else.
For example, Ilman recently hosted a Twitter chat through her newest product, Cross Coach, that included two of her current customers. It was a tremendous success, she reports, and recommends that others who are dipping their toes employ the following steps: